YAHOO REBRANDING
Yahoo planned to rebrand its Yahoo Finance channel. Our task was simple – create something new – and we did. Each airtime of the day got its own color mood. Within this color range every show is represented by different colors, based on their use case e.g. entertainment, news, etc., as well. That was the easy part.
For the overall look-and-fell, we endeavored to think out of the box and design something unique for our customers. We created a very different design, with bubbles and circles, which is unconventional within the broadcast sector. It is innovative and outstanding and just what Yahoo Finance needed. The launch of the new design was very successful. Thanks to Astucemedia for the opportunity.
CREDITS
CLIENT
END CLIENT
Yahoo Finance
AGENCy
LEAD AGENCY
Astucemedia
ROLE
TYPE OF EXPERTISE
Concept
Design
Layout
Design
Layout
TYPE
Type OF EVENT
Corporate Identity
Rebranding
On Air Graphics
Rebranding
On Air Graphics
TEAM
PEOPLE INVOLVED
David Sczyrba
Patrick Wagner
Patrick Wagner